$1M newsletter, migration guide, bio fix
Smarter Substack | Jun 4, 2026
The growth strategies behind a $1M/year Substack are surprisingly simple to adapt at any scale.
Here’s what’s worth your time today:
📣 Substack News
How to Migrate Your Newsletter to Substack — Substack’s official step-by-step guide for moving from Beehiiv, Ghost, ConvertKit, Mailchimp, and a dozen other platforms. Covers list imports, content archives, paid subscriber transfers, and the setup details most creators rush through.
🎯 Case Study
$1M (Per Year) on Substack? Here’s How — Lenny Rachitsky built a $1M+ newsletter by leaning on word-of-mouth over paid ads and treating his publication like a product. The five lessons here scale down to any size — especially the ones about guest-posting and choosing a repeatable format.
📈 Growth
What Your Bio Says vs. What You Think It Says — Most bios fail in the first three seconds because they describe who you are instead of why a stranger should care. The subtle signals that quietly push visitors away — and the two things a working bio actually needs to do.
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