89 out of 100 top earners broke this "rule"
Smarter Substack | Apr 1, 2026
Everyone says engagement is the key to growing on Substack, but an analysis of 100 creators earning $10K+ per month tells a very different story.
🎯 Case Study
89 Out of 100 Top Substack Earners Broke This “Rule” — This creator analyzed 100 writers making $10K+/month and found that 89 of them barely engaged with others. What they did instead: sharp positioning, regular offers, and strategic presence over constant visibility.
🧠 Strategy
10 Habits of Highly Successful Substack Creators — The patterns that separate publications that gain traction from those that stall: treating Substack like a business from day one, staying consistent through slow periods, and having a point of view strong enough to be polarizing.
📈 Growth
Why Writing on Substack Is the Best Career Insurance Right Now — A career coach went from zero to 16,000 subscribers and $100K+ in revenue in just over a year. The argument: your job can vanish in a 15-minute meeting, but an audience you’ve built can’t.
See you tomorrow.