Fix your Substack in 30 minutes
Smarter Substack | May 12, 2026
Most Substacks lose subscribers before they ever hit send — the problem isn’t the writing, it’s the storefront. Here’s what’s worth your time today:
🧠 Strategy
How I’d Fix Any Substack in 30 Minutes — Sinem Günel walks through the three specific tweaks — About page, homepage structure, and subscribe CTA — that determine whether a first-time visitor subscribes or closes the tab. Real examples from Substackers show exactly what each fixed version looks like.
📈 Growth
How to Engage on Substack to 10x Your Exposure — Yana G.Y. and Timo Mason spent an hour unpacking what engagement actually drives growth versus what just feels productive. The honest breakdown: it’s not the commenting strategy that works — it’s the genuine conversation.
🛠️ Tools & Features
Substack Gave You a Sidebar. Here’s What to Do With It. — The new callout block isn’t a design flourish — it’s Substack’s version of the editorial sidebar. Amanda N. Bray breaks down seven specific ways to use it to add information without interrupting your prose flow.
That’s your edge for today.
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