Tuesday's 3 smartest links
Smarter Substack | Apr 28, 2026
Most Substack creators treat their publication like a writing project. The ones who grow treat it like a business, and the difference shows up everywhere, from the about page to how they find new readers.
🛠️ Tools & Features
3 Substack Tweaks That Turn Visitors Into Subscribers — Most creators set up their about page once and forget it — but that page, your homepage subscribe block, and the recommendations feature are the three levers with the most untapped conversion potential. This video walks through exactly how to fix all three.
🧠 Strategy
If You Write on Substack, You’re a Founder — Running a Substack isn’t just about writing well — it’s about pricing, positioning, and thinking like someone building something. Amy Suto breaks down why the founder mindset is the one thing separating writers who grow from writers who stall.
📈 Growth
How to Use Instagram to Grow on Substack — Getting Instagram followers to actually leave the app and subscribe is harder than it looks — but Karen Cherry lays out exactly what works, from trust-building content ratios to the right way to ask without sounding like a used car salesman.
That’s your edge for today.
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